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March 2010
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Using Web Analytics to Tune your Digital Marketing and Drive your Online Business

Intellitracker presentation at Insight 2009

By David Hudson, Intellitracker

For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor behaviour and optimise [...]