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Domain’s Donor Performance Index explained Using Domain’s DPI strategically at Open Doors charity Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...] Amnesty case study at Insight 2009 By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few. These crucial numbers are often [...] Presentation at Insight 2009 Conference By Huw Davis, The Huw DavisPartnership Understanding the effect of multi channel media on donations and donor engagement is critical in today’s marketing world. How you do this will be explained within this talk. Bringing it to life with specific examples of cost saving strategies that use both on and offline media. RSPB presentation – Insight 2009 Conference By Ruth Smyth, Kate Hayes & Julian Young, RSPB (note: downloading may take a while due to image sizes) In 2006 the RSPB embarked on a project to provide better analysis of our Supporter data. Three years on, we’d like to share what we’ve learnt; the problems and difficulties as well [...] |
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