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Presentation at Insight 2009 Conference By Huw Davis, The Huw DavisPartnership Understanding the effect of multi channel media on donations and donor engagement is critical in today’s marketing world. How you do this will be explained within this talk. Bringing it to life with specific examples of cost saving strategies that use both on and offline media. At the Insight conference last week, the after-lunch plenary spot was given to Huw Davis, who spoke on a subject close to my heart: data visualisation. Early references to the work of Edward Tufte and Stephen Few were an encouraging sign but, sadly, some technical gremlins led to a number of images from his presentation [...] Impact of recession on Donors study findings Nov 09 By Steven Dodds, DMS The Search for Green Shoots: Tracking the recession’s impact on donors As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income. Since this time DMS has been tracking how donors [...] Just Giving Online Supporter Insight presentation Nov 2009 By Jonathan Waddingham, Just Giving Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online [...] RSPB presentation – Insight 2009 Conference By Ruth Smyth, Kate Hayes & Julian Young, RSPB (note: downloading may take a while due to image sizes) In 2006 the RSPB embarked on a project to provide better analysis of our Supporter data. Three years on, we’d like to share what we’ve learnt; the problems and difficulties as well [...] Introduction Presentation By Nigel Magson, SIG Chair and Steven Dodds, Vice-Chair Nigel and Steven’s opening address at the Insight 2009 Conference 5th November: From under the Bonnet to The Driver’s Seat. Nigel reminds us of the impact of the recession on the industry, key events in the last 2 years and how supporters have been changing in [...] The IOF INSIGHT Special Interest Group will be holding its annual conference at Amnesty International on 5th November. The conference should appeal to those involved in generating customer insight, “the mechanics”, and those involved in interpreting and using the information “the drivers”. Two separate streams will allow delegates to choose from sessions on the subject [...] |
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