IOF INSIGHT SIG » data protection http://insightsig.org A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector. Sun, 29 Jan 2012 21:47:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Evolution of the Supporter Journey at Age Concern and Help the Aged http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/ http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/#comments Tue, 17 Nov 2009 12:00:41 +0000 Janet http://insightsig.org/?p=280 Plenary by Michelle de Souza at Insight 2009

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that it is possible, this session discusses how the newly merged charity, Age Concern and Help the Aged, will take this strategy forward.

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