Events

July 2010
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Evolution of the Supporter Journey at Age Concern and Help the Aged

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that [...]

Tuning the Engine: Pass your Data MOT

Data Management Best Practice Presentation at Insight 2009

By Dawn Varley

Your database should be the fundraising engine of your organisation, and your analysis the mapping that points the way forward. But your database is only as good as the data on it, and the data on it is only as good as you make it.  Dawn [...]