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	<title>IOF INSIGHT SIG &#187; domain</title>
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		<title>Case Study:  Understanding donor performance to drive fundraising strategy</title>
		<link>http://insightsig.org/2009/11/case-study-understanding-donor-performance-to-drive-fundraising-strategy/</link>
		<comments>http://insightsig.org/2009/11/case-study-understanding-donor-performance-to-drive-fundraising-strategy/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 11:04:47 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[classic]]></category>
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		<category><![CDATA[case study]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[open doors]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[supporter insight]]></category>
		<category><![CDATA[supporter journey]]></category>

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<p>Domain&#8217;s Donor Performance Index explained</p>
<p>Using Domain&#8217;s DPI strategically at Open Doors charity</p>
<p>Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...]]]></description>
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