IOF INSIGHT SIG » e-marketing http://insightsig.org A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector. Fri, 30 Jul 2010 12:12:58 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Using Web Analytics to Tune your Digital Marketing and Drive your Online Business http://insightsig.org/2009/11/using-web-analytics-to-tune-your-digital-marketing-and-drive-your-online-business/ http://insightsig.org/2009/11/using-web-analytics-to-tune-your-digital-marketing-and-drive-your-online-business/#comments Tue, 17 Nov 2009 12:14:30 +0000 Janet http://insightsig.org/?p=285

Intellitracker presentation at Insight 2009

By David Hudson, Intellitracker

For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor behaviour and optimise [...]]]> http://insightsig.org/2009/11/using-web-analytics-to-tune-your-digital-marketing-and-drive-your-online-business/feed/ 0