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	<title>IOF INSIGHT SIG &#187; help the aged</title>
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	<description>A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector.</description>
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		<title>Evolution of the Supporter Journey at Age Concern and Help the Aged</title>
		<link>http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/</link>
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		<pubDate>Tue, 17 Nov 2009 12:00:41 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[classic]]></category>
		<category><![CDATA[age concern]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[cross-sell]]></category>
		<category><![CDATA[data enhancement]]></category>
		<category><![CDATA[data protection]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[help the aged]]></category>
		<category><![CDATA[supporter journey]]></category>

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<p>Insight 2009 Plenary: Supporter Journey</p>
<p>By Michelle De Souza, Age Concern/Help the Aged</p>
<p>Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that [...]]]></description>
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