Intellitracker presentation at Insight 2009
By David Hudson, Intellitracker
For those setting out on the road to digital enlightenment the simple page view stats systems such as Google Analytics are a great starting point. Unfortunately as well as being low cost they also lack the features that are needed to fully understand website visitor behaviour and optimise [...]
Just Giving Online Supporter Insight presentation Nov 2009
By Jonathan Waddingham, Just Giving
Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online [...]