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Domain’s Donor Performance Index explained Using Domain’s DPI strategically at Open Doors charity Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...] Amnesty case study at Insight 2009 By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few. These crucial numbers are often [...] |
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