YouGov have approached WaterAid as a potential market research suppler, and I wondered if any other charities had any experience of using them that they would be willing to share.
All posts tagged Research
The Search for Green Shoots: Tracking the Recession's Impact on Donors
Impact of recession on Donors study findings Nov 09
By Steven Dodds, DMS
The Search for Green Shoots: Tracking the recession’s impact on donors
As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income. Since this time DMS has been tracking how donors giving habits might change via a monthly quantitative study. In particular, the study aims to identify who is most likely to change their giving habits and which methods of giving are likely to be winners or losers. Continue reading “The Search for Green Shoots: Tracking the Recession's Impact on Donors” »
Online Giving Habits and Demographics
Just Giving Online Supporter Insight presentation Nov 2009
By Jonathan Waddingham, Just Giving
Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online for charities to enable you to better target them and provide a better experience based on their needs, wants and habits.
Online Research Comes of Age, even for Dorothy Donor
CCB Fastmap presentation at Insight 2009 Conference
By David Cole, CCBfast.MAP
A practical discussion of how online research can be used to improve the performance of fundraising. We will explode the great myths about online research, educate attendees so they can avoid the mistakes of others and show specific examples of how charities (big and small) have improved their fundraising performance through using online research.
