Impact of recession on Donors study findings Nov 09

By Steven Dodds, DMS

The Search for Green Shoots: Tracking the recession’s impact on donors

As the banking crisis and recession hit at the end of 2008, there was much concern and debate about its impact on fundraising and charitable income.  Since this time DMS has been tracking how donors giving habits might change via a monthly quantitative study.  In particular, the study aims to identify who is most likely to change their giving habits and which methods of giving are likely to be winners or losers.

The study has helped DMS advise its clients on how their fundraising program needs to adapt to this changing environment, and where potential opportunities lie.  This session aims to share the key findings from this tracking survey and the implications for insight managers and fundraisers.  As the tough economic climate continues, and in a world where attitudes to money (and parting with it) may have changed for a good, come and learn where tender green shoots might be starting to grow.

Just Giving Online Supporter Insight presentation Nov 2009

By Jonathan Waddingham, Just Giving

Using real-life examples, you’ll learn how joining up the data from your web analytics and database can give you actionable insight to help your fundraising. You’ll also hear about the latest research JustGiving has undertaken into the types of people who raise money online for charities to enable you to better target them and provide a better experience based on their needs, wants and habits.

CCB Fastmap presentation at Insight 2009 Conference

By David Cole, CCBfast.MAP

A practical discussion of how online research can be used to improve the performance of fundraising. We will explode the great myths about online research, educate attendees so they can avoid the mistakes of others and show specific examples of how charities (big and small) have improved their fundraising performance through using online research.