IOF INSIGHT SIG » RSPB http://insightsig.org A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector. Sun, 29 Jan 2012 21:47:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Case Study: RSPB Supporter Data Analysis Project http://insightsig.org/2009/11/case-study-rspb-supporter-data-analysis-project/ http://insightsig.org/2009/11/case-study-rspb-supporter-data-analysis-project/#comments Fri, 06 Nov 2009 20:02:09 +0000 Janet http://insightsig.org/?p=204 RSPB-conf09pres

RSPB presentation – Insight 2009 Conference

By Ruth Smyth, Kate Hayes & Julian Young, RSPB (note: downloading may take a while due to image sizes)

In 2006 the RSPB embarked on a project to provide better analysis of our Supporter data. Three years on, we’d like to share what we’ve learnt; the problems and difficulties as well as the successes and achievements.

Some of you may have attended our presentation on this at the RSPB in Sandy, this session will build on that, summarizing what we’ve learnt from project and adding more detail on requirements gathering and the changing roles of marketers and analyst. It is suitable for people who attended the last presentation and want to hear more or complete newcomers.

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