IOF INSIGHT SIG » supporter journey http://insightsig.org A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector. Fri, 30 Jul 2010 12:12:58 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Case Study: Understanding donor performance to drive fundraising strategy http://insightsig.org/2009/11/case-study-understanding-donor-performance-to-drive-fundraising-strategy/ http://insightsig.org/2009/11/case-study-understanding-donor-performance-to-drive-fundraising-strategy/#comments Wed, 18 Nov 2009 11:04:47 +0000 Janet http://insightsig.org/?p=292

Domain’s Donor Performance Index explained

Using Domain’s DPI strategically at Open Doors charity

Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and [...]]]> http://insightsig.org/2009/11/case-study-understanding-donor-performance-to-drive-fundraising-strategy/feed/ 0 Evolution of the Supporter Journey at Age Concern and Help the Aged http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/ http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/#comments Tue, 17 Nov 2009 12:00:41 +0000 Janet http://insightsig.org/?p=280

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that [...]]]> http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/feed/ 0 Movie Narrative Charts http://insightsig.org/2009/11/movie-narrative-charts/ http://insightsig.org/2009/11/movie-narrative-charts/#comments Mon, 09 Nov 2009 13:04:19 +0000 Richard http://insightsig.org/?p=240 At the Insight conference last week, the after-lunch plenary spot was given to Huw Davis, who spoke on a subject close to my heart: data visualisation. Early references to the work of Edward Tufte and Stephen Few were an encouraging sign but, sadly, some technical gremlins led to a number of images from his presentation [...]]]> http://insightsig.org/2009/11/movie-narrative-charts/feed/ 0