IOF INSIGHT SIG » supporter journey http://insightsig.org A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector. Sat, 19 May 2012 12:04:10 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Case Study: Understanding donor performance to drive fundraising strategy http://insightsig.org/2009/11/case-study-understanding-donor-performance-to-drive-fundraising-strategy/ http://insightsig.org/2009/11/case-study-understanding-donor-performance-to-drive-fundraising-strategy/#comments Wed, 18 Nov 2009 11:04:47 +0000 Janet http://insightsig.org/?p=292

Domain’s Donor Performance Index explained

Using Domain’s DPI strategically at Open Doors charity

Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors [...]]]> Simon Turner, DomainPaul tew, Open Doors charity

Domain’s Donor Performance Index explained

Using Domain’s DPI strategically at Open Doors charity

Analysing and reviewing individual fundraising projects or campaigns is invaluable. That is the critical start point in building knowledge about how to go about achieving the objectives of the organisation. But, what is the cumulative effect? What happens to your donors over time and just how do you go about looking at the strategic perspective? How to you know what the strategic gaps and opportunities within the programme are? Part of the answer comes from examining donor’s performance over time. That means taking at donor centric view and tracking their giving patterns over time.

This sounds good in theory, but what exactly is the theory, how does it work, and how does the end result look?  In this session, we look at Domain’s Donor Performance Index as a tool for achieving the above goals, and we look at a live example of how this work was applied to charity Open Doors and what this delivered for the organisation.”

]]> http://insightsig.org/2009/11/case-study-understanding-donor-performance-to-drive-fundraising-strategy/feed/ 0 Evolution of the Supporter Journey at Age Concern and Help the Aged http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/ http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/#comments Tue, 17 Nov 2009 12:00:41 +0000 Janet http://insightsig.org/?p=280

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last [...]]]> Plenary by Michelle de Souza at Insight 2009

Insight 2009 Plenary: Supporter Journey

By Michelle De Souza, Age Concern/Help the Aged

Can you hold seemingly incompatible data sets of those who have given you a donation, purchased a financial product or benefited from a charitable service in the database and successfully identify synergies and capitalise on them? Having demonstrated over the last 4 years that it is possible, this session discusses how the newly merged charity, Age Concern and Help the Aged, will take this strategy forward.

]]> http://insightsig.org/2009/11/evolution-of-the-supporter-journey-at-age-concern-and-help-the-aged/feed/ 0 Movie Narrative Charts http://insightsig.org/2009/11/movie-narrative-charts/ http://insightsig.org/2009/11/movie-narrative-charts/#comments Mon, 09 Nov 2009 13:04:19 +0000 Richard http://insightsig.org/?p=240 At the Insight conference last week, the after-lunch plenary spot was given to Huw Davis, who spoke on a subject close to my heart: data visualisation. Early references to the work of Edward Tufte and Stephen Few were an encouraging sign but, sadly, some technical gremlins led to a number of images from his presentation [...]]]> At the Insight conference last week, the after-lunch plenary spot was given to Huw Davis, who spoke on a subject close to my heart: data visualisation. Early references to the work of Edward Tufte and Stephen Few were an encouraging sign but, sadly, some technical gremlins led to a number of images from his presentation not appearing, including one representing Napoleon’s Russian campaign of 1812 by Charles Minard (regarded by Tufte as probably the best statistical graphic ever drawn). Hopefully we should have the presentation up here and available for download soon but, in the meantime, here’s a peek:

napoleons-march

Hearing Huw talk about this graphic, I was immediately reminded of another, similar image, that I’d been impressed with just a day earlier. It appeared at xkcd.com (“A webcomic of romance,
sarcasm, math, and language.”), and I’ll let it speak for itself (click to view full-size):

movie_narrative_charts

Something to inspire those looking to visualise supporter journeys, perhaps?

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