IOF INSIGHT SIG » wood for trees http://insightsig.org A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector. Sat, 19 May 2012 12:04:10 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Case study: Amnesty Supporter Monitor http://insightsig.org/2009/11/case-study-amnesty-supporter-monitor/ http://insightsig.org/2009/11/case-study-amnesty-supporter-monitor/#comments Tue, 17 Nov 2009 11:46:41 +0000 Janet http://insightsig.org/?p=275

Amnesty case study at Insight 2009

By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees

How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few.

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Amnesty case study at Insight 2009

By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees

How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few.

These crucial numbers are often hidden within unwieldy database systems and clouded by complicated or vague business rules which determine this information.  Over the last year Wood for Trees have worked with Amnesty in tying down these key definitions and presenting the results in a clear and concise manner, available to the whole fundraising team at the click of a button. The result is SuM (Supporter Monitor Report) – a user friendly, Excel based results dashboard.

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