IOF INSIGHT SIG » wood for trees http://insightsig.org A community dedicated to providing resources and training for analysts, database marketers, researchers and online fundraisers to improve the opportunities for insight to make a difference in the charity sector. Fri, 30 Jul 2010 12:12:58 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Case study: Amnesty Supporter Monitor http://insightsig.org/2009/11/case-study-amnesty-supporter-monitor/ http://insightsig.org/2009/11/case-study-amnesty-supporter-monitor/#comments Tue, 17 Nov 2009 11:46:41 +0000 Janet http://insightsig.org/?p=275

Amnesty case study at Insight 2009

By Ben Smith, Amnesty International and Jon Kelly. Wood for Trees

How many charity fundraisers can tell you how many active supporters they have, how many supporters have lapsed in the last year or how many new supporters they have gained in the last month? Surprisingly few.

These crucial numbers are often [...]]]> http://insightsig.org/2009/11/case-study-amnesty-supporter-monitor/feed/ 0