The Children’s Society are looking for a Senior Insight Analyst…

Senior Insight AnalystThe Children's Society - Key line logo - on white

Contract: Permanent

Salary: £39,590 – £42,450

Location: Old Street, London

Closing Date: 23rd September 2019

Working in collaboration with all functions across the organisation, this person will build new and maintain existing models that generate robust insight to drive supporter engagement across our three main areas of focus – time, money and voice. This person will bring BI and quantitative modelling skills to develop data reports and models that draw upon internal and external data to enable a supporter-led approach to marketing, volunteering, fundraising and campaigning. The role will contribute to the upskilling of staff across the organisation by designing and delivering bespoke training courses in analytics and Power BI. The position holder is central to the success of The Children’s Societies innovative Supporter Plan, strengthening its supporter insight function and playing a key role in informing future direction and recruitment.

Key Activities:

1)   Building sustainable reports and models that inform income generation

Responsibilities include:

  • Ensuring robust support insight drives the Supporter Plan, and the strategic communication plan.
  • Building and maintaining a suite of Power BI reports used for decision-making at all levels of the organisation
  • Building logistic regression-based Lifetime Value models of our key supporter audiences
  • Building, maintaining and improving existing propensity models of our key supporter audiences
  • Building reports that generate data required for the Supporter Impact & Income monthly performance report
  • Building activity and income reports that evaluate supporter-facing activities
  • Key audience profiling, including developing reports that track supporter journey’s
  • Applying insight to ensure the accuracy of our organisational reforecasting tool FORT
  • Upskilling staff to run reports, analyse data to learn and action findings. This includes running core training sessions to build expertise in using software and sustaining models, and facilitating data-driven reviews of key fundraising campaigns

2)   Co-ordinating supporter insight initiatives 

Responsibilities include:

  • Co-ordinating insight expertise and knowledge that exists within other teams, including:
    • Supporter Services
    • Data Services Officers (Marketing, Communications, and Insight)
    • Supporter Services
  • Leading on the reporting and analysis work strand of a project embedding a new supporter segmentation
  • Leading on the insight requirements architecture for the transition to our new e-CRM
  • Managing and delivering a suite of training based on analytics, excel, Power BI and database management

3)   Commissioning external qualitative insight research

Responsibilities include:

  • Effectively utilising a qualitative insight research budget to complement knowledge gained through quantitative modelling, including attitudinal research
  • Managing externally commissioned work to ensure that it is completed to a high standard and on time
  • Ensuring, where applicable, that key analysis projects are informed by both quantitative and qualitative research

4)   Establishing the organisation’s reputation in the sector around supporter insight

Responsibilities include:

  • Present at external conferences
  • Represent the organisation on sector groups
  • Actively develop external partnerships that support the function to deliver on its aims, including seeking potential income streams and pro bono resources
  • Proactively support and collaborate with the Evidence & Impact Director and the other two teams within the Evidence & Impact function – Performance & Analysis, and Evidence & Evaluation

For the full job description and how to apply, CLICK HERE