And the winner is…


Another year, another fantastic night celebrating the achievements of many well deserving charities and suppliers and this year the quality of the work submitted reached new heights! The judging panel were very impressed with the high calibre of all the entries and the quality and standard of work highlights the great depth of insight that is being delivered across charities large and small.

So, without further ado, we have great pleasure in announcing the winners and highly commended for the Insight in Fundraising Awards 2016!

Most Powerful Use of Insight from Traditional Methods of Data Analysis:

Winner: British Red Cross with Wood for Trees – Response Uplift Modelling: because one size doesn’t fit all

Highly Commended: NSPCC – Insight-led targeting for the NSPCC Christmas Cash Appeal 2015


Most Powerful Insight Using Innovative Methods of Data Analysis:

Winner: University of Sheffield – International Fundraising Analytics: Philanthropy for Us report

Highly Commended: British Red Cross – Retail BI and Reporting

Highly Commended: NSPCC – Brand Response Campaign Research


Best Use of Data & Analysis in Digital Fundraising:

Winner: RNIB – Driving Future Online Giving


Most Powerful Use of Insight Through Research:

Winner: Cancer Research UK – Attitude to Gratitude

Highly Commended: About Loyalty – Measuring Donor Satisfaction

Highly Commended: University of Sheffield – International Fundraising Analytics: Philanthropy for Us Report


Most Powerful Example of Insight Sharing:

Winner: NSPCC – Prospect Development – Regional Teams Crossover

Highly Commended: Cancer Research UK – Multiproduct Holding and Repeat Analysis


Most Powerful Use of Insight by a Small to Medium Income Charity:

Winner: Centrepoint with Wood for Trees – FORT Forecasting Future Fundraising & Fixing Strategy


Most Powerful Use of Insight from a Long-term Strategic Project:

Winner: Macmillan Cancer Support – Priority Audience Segmentation and Ethnographic Research

Highly Commended: RNIB – RNIB Insight Fundraising Tool (Phase One Individual Giving)


Team of the Year:

Winner: Macmillan Cancer Support

Highly Commended: Unicef UK

Highly Commended: Prostate Cancer UK


Supplier of the Year:

Winner: Qbase

Highly Commended: Pebblebeach Fundraising


Rising Star:

Winner: Jess Bebb – CAFOD

Highly Commended: Jack Thornton – RNIB


Outstanding Contribution:

Winner: Professor Adrian Sargeant

And so ends the 2016 Awards event, the venue was amazing, the food delectable and the ambience electric! We had a great time and hope you did too! We wouldn’t have been able to do this without our valued sponsors – a massive thank you to them all:

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